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  • Writer's pictureMarc Primo

What You Should Know About Apps

This is an article “What You Should Know About Apps” by Marc Primo

Recently, we’ve discussed why mobile sites have become one of the most important tools in business, mainly because people prefer to buy their goods via their mobile phones these days. If you are into e-commerce and want to know how you can transition your marketplace into a single app, learning about this rising digital revolution can spell more profit and better customer engagement for you.

Basically, there are three types of apps: native, hybrid, and in-browser. Here, we’ll discuss what these different types are and the benefits that they can offer so you can grow your business.

Types of Apps


Apps that were developed solely for a particular operating system, whether mobile phones, tablets, desktops, or laptops. This gives developers the advantage to add more specific features cia software or hardware for better user experience.


Apps that are developed for multiple operating systems which will adjust and work the same way for all devices. They are basically web apps that were placed in native app shells so that when users download them, they can emulate functions from the web versions of the app.


Web apps straight from your browser that are installed in your operating system and allows your device to bookmark it. These apps were developed in order for publishers to allow customers to keep using the app platform instead of linking to other URLs.

Benefits of a Mobile App

Better personalization

Users get a better experience from a mobile app when they are free to set up their preferences in terms of content and features. What this does for you is that it tracks user engagement, location for better data analysis and personalized recommendations.

Easier notifications sending

Move over, email marketing as mobile notifications are making waves in establishing better customer engagement, be it push or in-app. Users find notifications less intrusive and can easily be muted via preference settings. These instant messages have increased click-through rates by 40% for companies who apply a push notification feature on their mobile apps.

More room for features

Depending on what you need to learn about users, you can also install numerous features such as GPS, camera function, phone calls, and contact information on your mobile app. More added features also mean more fun, engagement, and convenience for users which can earn their loyalty to your brand. The secret is to keep things simple and efficient for them so that they make you your top choice when they need something.

Apps can still work offline

This is definitely the most obvious difference between a website and an app. While most apps would need an internet connection to utilize all of the features, users can still get a lot of information even when apps are offline. Such added in-app features that don't need Wi-Fi are calculators, previously saved content, and photos among others. Text and coded files are cached or saved via cookies which also makes it quicker for users to access your sites when they do go back online.

Better branding opportunities

Designing your mobile app or website can add versatility to how you would like to get your brand out there. It also allows users to customize appearances on the interface that can add more styles to your brand without losing its key visuals or messaging. This ability to customize gives your users’ a feeling of ownership to your brand or app, which makes for better engagement.


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