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  • Writer's pictureMarc Primo

How to discover the best niche for your next business venture

This is an article ‘How to discover the best niche for your next business venture’ by Marc Primo


When it comes to starting a new business venture, finding the right niche is crucial for success. There’s no wonder how many entrepreneurs struggle with this step at first – often getting caught up in what many call ‘analysis paralysis’ or the fear of choosing a niche that is already saturated.


However, there are effective techniques that can help you overcome these newbie challenges. Better yet, you can still discover the best niche for your next venture before you even break your first cent.



Remember that fable about the fly that failed to get out of the room because he kept on trying the screen window when the door was wide open? These days, discovering novel ideas on how to do business is quite similar because of how fast-paced technology is. Sad as it may seem, more tech-savvy entrepreneurs are starting to rely more on innovation rather than their God-given smarts. While there’s nothing wrong with the idea, it’s not always a good thing.


If you’re up to the challenge of finding out the best niche market for your next big idea, try out these now unorthodox yet practical exercises that won’t require any algorithms to give you valuable insights:


The Power of Analog Thinking


In today’s digital age, it may seem counterintuitive to use pen and paper instead of relying on computers for research, or anything else for that matter. However, practicing an analog approach such as handwriting exercises can be highly effective in uncovering your ideal niche and setting your goals.


By taking the time to sit down with a notebook or piece of paper then manually going through whatever comes to mind, you allow yourself to connect more deeply with your surroundings and thoughts. This method, while frowned upon these days by some, has proven effective for every marketer in the pre-internet era. So, who has the right to discount its merit?


Analog thinking – the deep ideation in its purest form, and without the help of tech - is a somewhat overlooked treasure in today’s age of business. By simply jotting down your ideas, you get to appreciate the organic process of becoming more observant of what’s around you. The same thing happens when you try to simply explore every room in your home.


For example, try dedicating five minutes in each room within your house and simply observe what’s around you. Make sure you pay close attention to the significant products you come across. Write down each product that catches your eye, regardless of its category or relevance to your potential business.


Once you have completed your tour of every room, review the list of products you have compiled from your observation test.


Are there patterns and similarities among the items that you think you should group into categories?


Doing this simple analog exercise allows you to identify potential areas of interest and inspiration, while determining the niche market you should focus on.


Do Away With Unpromising Categories


Of course, not every category you’ve identified will be suitable for building your dream business. After all, what you intend to pursue should be inclined to the things you’re most passionate about.


Cross out the categories that you know deep down won’t stir any interest. This step helps you narrow down your focus and filter what you should be focusing on. Among the remaining categories, highlight the ones that you could write about with ease, even without extensive research. These would be the things that matter to you and you’ll find worth selling.


Discovering such areas where your knowledge, expertise, and genuine interest lie increases your chances of building a business that resonates, not only with your authentic self, but with a niche market that you think can appreciate your ideas.


Once you’ve completed your analog ideation process, weed out the potential ideas you’ve derived from the exercise. Be honest with yourself. If you have more than three ideas, you may be diluting your focus. Further refine your choices until you have identified one to three niches that truly align with your passion and expertise.


Only after you do this can you proceed to the next step – building your brand.


The Importance of Going ‘Broad’ with Your Brand


Once you’ve identified your niche, you might be tempted to jump into keyword research to validate your intuition. However, it's important to resist this urge. At least not yet.


Researching keywords can often lead to analysis paralysis and diminish your confidence in pursuing your identified niche. The fear of insufficient or oversaturated keywords can hinder your progress and prevent you from taking the necessary steps to build your business.


In fact, it’s better to stay in an analog-state-of-mind until you see the entire picture clearly. While it's essential to find a specific niche fast, your brand does not have to be limited to that niche alone. Many successful businesses have started with a narrow niche and gradually expanded their offerings.


Does Amazon ring a bell?


Amazon as a broad brand that initially focused on selling books is now selling anything you can think of online. By giving yourself room to grow and diversify, you create opportunities for expansion and adaptability. Your brand can evolve over time, allowing you to explore related niches and cater to a broader audience. The key here is to first birth your brand, along with all the necessary brand book elements that come with it, then plot out its compass or where you want it to go for the long term.


One common concern among entrepreneurs is the fear of entering a saturated niche. However, it's essential to understand that saturated niches do not necessarily exist. The concept of saturation implies that there is no room for new entrants or innovation. However, the truth is that every niche has untapped potential and opportunities waiting to be explored.


To stand out in a perceived saturated niche, you need to carve out your unique space and differentiate yourself from the competition. The key is to be authentic and genuine. Your personal voice, perspective, and expertise are what will set you apart and attract your target audience.


Procrastination and the Fear of Failure


One of the main reasons entrepreneurs struggle to pick a niche and get started is the fear of being wrong or wasting time and resources on an idea that might not work. It's natural to desire certainty and reassurance, but the truth is that success is not solely determined by the topic or niche or even the technology. Of course, they all matter, though. However, what will matter most is the person behind the business.


Investing time and money in your venture is essential. It takes commitment, effort, and continuous learning to build a successful business. Instead of focusing on being 100% sure of your idea's success, shift your mindset towards being adaptable and willing to iterate as you go along.


Embrace the learning process and view setbacks as opportunities for growth. Doing so sets you up as a more innovative and novel trailblazer rather than someone who simply relies on what the current algorithms tell him.


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