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  • Writer's pictureMarc Primo

Earning more with engaging newsletters

This is an article ‘Earning more with engaging newsletters’ by Marc Primo

As the Big Quit of 2021 ushered more professionals into the gig industry, many have discovered how freelancing can be a great way to make money. It allows them to have the freedom to work on their own schedules, aside from getting a chance to pursue specific passion projects.

However, many have also discovered that freelancing can be competitive. No one can deny how it can be challenging to find consistent work or build a steady income stream from the sea of on and offline competition. For most freelancers, one way they can make money is by creating engaging newsletters they can send out to their loyal followers.

Newsletters usually come in the form of emails that you send out regularly to a list of subscribers. These tidbits of information have many uses aside from efficiently sharing content about yourself or your brand. You can use them to post updates, new projects, and other important news or announcements with your followers. By building a newsletter campaign, you can create a direct line of communication with your target audiences, which can be incredibly valuable in your new role as a freelancer.

Here are various tips you can try out to make your newsletter campaigns more engaging:

Sell the pen

On top of the list, you can make money from your newsletters by promoting what you offer to the market. As a freelancer, your newsletters are great channels to showcase your skills and experience while letting people know that you are available for hire. Keep in mind that there are approximately 4 billion daily email users worldwide, with 17% of that figure likely opening what you send them. Make sure to include appropriate links to your portfolio, contact information, and landing pages you might want to boost traffic for on search results engine pages (SERPs).

For more seasoned freelancers, newsletters evolve into an extension of their blog content. Think of it as a channel you control and manage so the messaging can reach your desired audiences across the marketing funnel.

Of course, you have to keep in mind that receivers of your newsletters have already signed up to hear more from you. Track where they are within your marketing funnel and address their pain points, which you can derive from feedback and analytics.

Every subscriber will surely appreciate how you send them personalized newsletters because it gives them the impression that they matter to you and your brand.

Network with affiliates

Another great way to earn money from your newsletter campaigns is by promoting affiliate products or services that you can link with your brand or services. Let's say you're a newbie freelancer who has already acquired ample knowledge and experience in your field. Since you're new to the game, you must establish a significant online following and traction. With 83% of today's marketers relying on affiliate marketing to drive brand awareness, this tactic could be your best bet to become more visible online.

Use your newsletters to recommend products or services that other people trust or those wherein you can earn a commission on any sales made through your link to earn more. Whether you're into upselling, down selling, or cross-selling, tracking your subscriber's purchasing history is always essential. This way, you can retarget folks who have shown interest but abandoned their carts. You can reach out to them and offer discounts and other promotional perks to encourage them to come back aboard their customer journeys.

Create your marketplace

Some freelancers choose to make money from newsletters by offering their products and services to their subscribers via email. For example, newsletters are a great way to promote and sell your own products if you're a content creator who wants to sell digital products, such as e-books, templates, or courses.

However, if you choose this route and shelve affiliate marketing, it's crucial to have a large and engaged subscriber base. Having a good online following means you will need to put in the time and effort to grow your list through lead-generation strategies and keep your present subscribers engaged in their respective customer journeys. Do this by providing valuable and exciting content, using catchy subject lines, and being consistent with your newsletter deployments.

To give you an idea of the frequency of newsletter releases most companies practice, 33% of marketers send weekly emails, while 26% send newsletters multiple times per month.

Share milestones

As a freelancer, it's critical to keep your subscribers informed about the progress of their customer journeys. One way to do this is by sharing milestones, both theirs and yours, via newsletters. First, you'll have to define the particular milestone you wish to share. Ensure that your receivers clearly understand the messages you want to convey and that they align with your roadmap. This way, you can manage your subscribers' expectations and prepare responses in advance.

After determining your milestone and messaging, create a template design that shares all pertinent information about your campaign. This information may include a subscriber's current membership status, birthday greetings, anniversaries, or awards you or your brand may have received. Use your visuals effectively so they may create more appeal towards your newsletter, and remember your call to action prompts, links to landing pages, social media accounts, and a chance for the receivers to share their feedback or comments.

Make newsletters a new channel to earn more

Newsletters can be a powerful tool for freelancers to earn more money from their loyal followers and subscribers. By developing a newsletter campaign through effective promotion, affiliate marketing, efficient selling, and sharing milestones, you can create a direct line of communication with your audience and nurture more profound relationships.

Remember the importance of having a large and engaged subscriber base first, so put in the time and effort to grow your list. Once you have a substantial follower base, it will get easier to know them better and keep them engaged throughout the marketing funnel with the content you share via personalized newsletters.

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